/resume
/work-experiences
- Marketing Specialist, Lifecycle Campaign Development | Confidential (Remote)
Lifecycle Marketing & CRM Operations, Growth Marketing
Dec 2023 - Present - Marketing Operations Specialist | Morningstar (Toronto, ON)
Marketing Operations & Intelligence, Digital Marketing
May 2022 - Oct 2023 - Marketing Operations Coordinator | Appnovation Technologies (Vancouver, BC)
Marketing Operations, Global Corporate Marketing
Mar 2021 - May 2022 - Marketing Associate | Perk Hero Software Inc. (Vancouver, BC)
Marketing Technology & Analytics
Sep 2020 - Mar 2021 - Teaching Assistant | UBC Sauder School of Business (Vancouver, BC)
Jul 2019 - Dec 2020
Courses: Marketing Management (COMM 465); Logistic & Operations Management (COMM 204); Introduction to Quantitative Decision Making (COMM 290)
- Product Manager Intern | Apply Digital (Vancouver, BC)
Sep 2012 - Mar 2020
- Summer Analyst (Co-op) | WestJet Airlines (Calgary, AB)
Corporate Development & Strategy
May 2018 - Aug 2018
- Equity Research Associate | Canalyst (Vancouver, BC)
May 2017 - Apr 2018
/technical-skills
- Marketing Automation: Braze; HubSpot (Marketing Hub); Pardot; Eloqua; Salesforce Marketing Cloud; MailChimp; SendGrid
- Marketing Technologies: Google Analytics; MixPanel; Appsflyer; HotJar; SimonData; Segment; Inbox Monster; Hootsuite; SproutSocial; Buffer; Loomly
- Content Management: WordPress; HubSpot (Content Hub); Sanity; Drupal; Wix
- Paid Advertising: Search advertising (Google Ads Manager); Social ads (Meta Ads Manager, LinkedIn Ads); Programmatic advertising (StackAdapt)
- CRM Platforms: HubSpot (Sales Hub); Salesforce; Microsoft Dynamics
- Data Visualization: Tableau, PowerBI, Databox, MS PowerPoint/ Excel, Looker/ Google Data Studio, Zoho, Grafana
- Prototyping: Figma; Framer; Miro
- Querying/ Scripting: SQL, Python, R
- Strategy & Planning: Financial modelling (MS Excel); Forecasting; Competitive Analysis; Scenario planning; Customer segmentation; Benchmarking
/education
Sauder School of Business, University of British Columbia | (Sep 2015 - Dec 2020) | Vancouver, BC
Bachelor of Commerce (Honours), Finance Co-op
- Awards & Recognition:
Outstanding International Student Scholarship (2015)
Sauder School of Business International Student Scholarship (2018 & 2019)
Dean’s Honour Roll (2016 - 2020) - Activities:
Assistant Director - Digital Marketing (Events), UBC Recreation Intramurals (2020 - 2021)
Mentor, Co-op Student Association of Sauder School of Business (2020 - 2021)
Mentee, Brand Management Mentorship Program (2019)
Mentee, Finance Mentorship Program (2017)
Analyst & Mentor, WestPeak Research Association (2017-2019)
Participant, Capital Markets Training Program (2017)
Mentee: Finance Mentorship Program (2017) - Academic Competitions:
Canadian Tire FaceOff Marketing Competition - Top 10 nationals
UBCMA x Visier Battle of the Ads 2020 - 1st place
UBC Imprint x Labatt Impact Case Competition 2020 - 3rd place, senior bracket
UBCMA x EVO Car Share Battle of the Ads 2019 - Top 5 finalists
Marshall International Case Competition (Representing UBC Sauder) - Top 5 global finalists
JDC West Business Competition 2019 - International Business
National Strategy Consulting Case Competition - Top 5 finalists
USC Marshall Value Investing Stock Pitch Competition (NYSE: ZBH) - Finalist
